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SEO positioning services and web site placement services are one of the most effective and affordable methods for driving qualified visitors to your site. Results from many studies conclude that search engines are the primary vehicle people use in finding new web destinations.
Look at these statistics about what works for customer acquisition online.
Online Marketing Methods US Companies have used and found effective for Customer Acquisition and Retention 2001
|
|
Acquisition |
|
Retention |
| Search Engine Positioning |
|
94% |
|
6% |
| Reciprocal Ads |
|
91% |
|
9% |
| Referral / Viral marketing |
|
85% |
|
15% |
| Online PR |
|
74% |
|
26% |
| Affiliate Programs |
|
75% |
|
25% |
| Advertorials |
|
82% |
|
18% |
| Incentive programs |
|
51% |
|
49% |
| Email Marketing |
|
37% |
|
63% |
Source: Direct Marketing Association, April 2002
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People say when opening a "brick and mortar" retail store the most important thing to consider is "Location, Location, Location". Likewise, the most important thing to keep in mind when trying to make a website is “Position, Position, Position”. Being at the top of the search engine rankings for the correct keyword pairs is like having a fast food restaurant on a busy street full of people. No one would put a fast food restaurant in the middle of nowhere. But, in many cases that is exactly where perfectly good web sites end up on the search engines, in the middle of nowhere.
It takes expertise to know how to get into the top ten with a web site optimization service- expertise that takes time to acquire. Companies that try to do it themselves can spend many hours and still miss the target. Mistakes can cost weeks if not months to correct. This time will cost you customers. From a marketing manager's point-of-view, the important decision to make is whether top search engine positioning is important to the business. If the answer is "yes", then use a search engine ranking company like ours that can deliver it. No muss, no fuss.
The click-thru rates for sites that are not in the top ten are much lower than for sites that are. If you are not seen by page 3, you risk not being found at all.
Marketing Medium - Radio
Why search engine optimization is better? - Targeted Traffic, Measurability, Persistence.
It is more or less a guessing game figuring out how many people hear a
particular radio ad. But with web site placement services you can know exactly how many new
people came to your website from search engine searches. Also, radio can tell you, generally speaking,
the demographics of their audience. But you do not know for sure if that demographic is interested
in your products. Traffic from search engines is definitely interested in your products, otherwise they
would not have searched your keyword pairs. Also, good SEO positioning services and web site placement services last more than
30 seconds.
Marketing Medium - Print
Why search engine optimization is better? - Targeted Traffic, Measurability, Persistence.
Similar to radio, in the print medium you may know the newspaper circulation, but you do not know how many peole actually turned to the page your ad was on. So it is not measurable. And good SEO positioning services and web site placement services last longer than a day.
Marketing Medium - Yellow Pages
Why search engine optimization is better? - Scope, Deeper Targeted Traffic
Yellow pages are regional. Search engines are national and worldwide. Also, if your product is something like "car collectibles", you can find companies that do that easily using a search engine. Using the yellow pages you might not get found as quickly.
Hypothetical return on investment for a site that sells products that average a cost of $35.
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| Hypothetical number of searches for one keyword set for one search engine (Overture) |
|
2000 |
| Estimated clickthru percent if in the top ten |
|
6% |
| Number of clickthrus |
|
120 |
| Conversion percent |
|
10% |
| Number of Conversions |
|
12 |
| Average product price |
|
$35 |
| Return |
|
$420/mo |
| Number of search engines |
|
x 11 |
| Total monthly return |
|
$4420/mo |
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By spending money on a web site optimization service for your keywords you will achieve a strong return on investment.
Something else to consider
- Web site placement services matter because search listings outscore banner and tile ads by more than 2 to 1 on measures including awareness, likelihood to click-on, and overall opinion, in a recent study by NPD Group. The survey also found that consumers are 5 times more likely to purchase a product after seeing search listings versus banners.
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